Blue Trouble Whiskey is a small-batch brand rooted in the craft and character of the Blue Ridge Mountains. The project reimagines whiskey branding through a modern lens—where authenticity meets artistry.

The design system uses deep blue and copper tones, aged textures, and refined typography to echo the rhythm of time and craftsmanship. The name Blue Trouble captures the brand's dual nature: serene yet rebellious, classic yet bold.

The website extends the story through warm cinematic imagery and layered storytelling, offering a sensory journey into the distillery experience. Together, the identity and digital presence embody the belief that great whiskey—like great design—is earned, not hurried.